Meet the Team

CEO – Chief Executive Officer Jyoti Sood

Jyoti Sood is a trained fashion designer and the founder of Saint Élan, driven by a lifelong passion for beauty, quality, and timeless style. After years of curating imported luxury pieces for her own wardrobe, she transformed that passion into a homegrown label offering carefully selected premium fashion for women who appreciate refined style.

As the driving force behind Saint Élan, Jyoti oversees:

  • Overall leadership and strategic direction
  • Business planning, development & growth
  • Purchasing and supplier decisions
  • Financial oversight and major expenditure approvals
  • Key partnerships and collaborations
  • Long-term brand vision

Every Saint Élan piece is thoughtfully handpicked for its quality, style, and contemporary appeal—making the brand a reflection of Jyoti’s lifelong love for fashion.

Head of Finance & Accounts – Arun Sood

  • Managing day-to-day accounts and financial records.
  • Tracking orders, sales, revenue, and overall financial performance.
  • Monitoring payments received, pending, and outstanding amounts.
  • Recording and managing business expenses and supplier payments.
  • Preparing and maintaining invoices, bills, and payment documentation.
  • Maintaining order-wise financial records for accurate tracking and reporting.
  • Conducting regular reconciliation of payments and financial transactions.
  • Preparing financial summaries, statements, and performance reports for the CEO.
  • Ensuring accurate and organized financial records to support business decision-making.

Head of Fashion, Brand & Marketing Yukta Sood

  • Conducting fashion and trend research to identify emerging styles and market trends.
  • Curating collections and products aligned with Saint Élan’s brand vision.
  • Managing styling, fashion presentation, and product aesthetics.
  • Developing and maintaining Saint Élan’s luxury visual identity and brand positioning.
  • Recommending products, styles, and collections to the CEO.
  • Managing brand communication and social media presence.
  • Planning and coordinating content, campaigns, photoshoots, and creative activities.
  • Managing brand collaborations and creative partnerships.
  • Ensuring consistency across all visual, digital, and customer-facing brand communication.

Head of Client Experience, Sales & Operations Neha Sood

  • Managing customer relationships, enquiries, and service support.
  • Handling customer orders and ensuring requirements are understood and fulfilled accurately.
  • Coordinating incoming and imported stock from suppliers.
  • Verifying quantities, sizes, colours, and product details upon receipt.
  • Inspecting merchandise for defects, damage, and quality issues.
  • Maintaining accurate inventory and stock records.
  • Coordinating deliveries, returns, exchanges, and replacements.
  • Supporting sales and order management from order placement to fulfilment.
  • Managing day-to-day operational activities to ensure smooth business operations.
The People Behind the Brand

Meet the Team

Behind every thoughtfully curated collection is a team united by a passion for timeless style, refined details and a more personal approach to fashion.

Our People. Our Purpose.

A Shared Vision of Elegance

Get to know the people shaping Saint Elan7 — bringing together creative direction, thoughtful business management and customer-focused experiences to build a distinctive fashion brand.

Jyoti Sood, CEO and Chief Executive Officer of Saint Elan7
Founder & Leadership Jyoti Sood
01
Executive Leadership

Jyoti Sood CEO & Chief Executive Officer

Jyoti Sood is a trained fashion designer and the founder of Saint Elan. Driven by a lifelong passion for beauty, quality and timeless style, she transformed her passion into a homegrown label offering carefully selected premium fashion for women who appreciate refined style.

As the driving force behind Saint Elan, Jyoti oversees the brand's overall direction, business growth and long-term vision.

Areas of Leadership
  • Overall leadership and strategic direction.
  • Business planning, development and growth.
  • Purchasing decisions and supplier relationships.
  • Financial oversight and major expenditure approvals.
  • Key partnerships and brand collaborations.
  • Long-term brand vision and development.
"Style is more than what you wear; it's how you express yourself."
Arun Sood, Head of Finance and Accounts at Saint Elan7
Finance & Management Arun Sood
02
Finance & Accounts

Arun Sood Head of Finance & Accounts

Arun Sood supports the financial management and operational discipline that help Saint Elan7 grow with confidence. His role focuses on maintaining organised financial records, monitoring business performance and supporting informed business decisions.

Areas of Responsibility
  • Managing day-to-day accounts and financial records.
  • Tracking orders, sales, revenue and overall performance.
  • Monitoring payments received, pending and outstanding.
  • Recording business expenses and supplier payments.
  • Preparing invoices, bills and payment documentation.
  • Maintaining order-wise financial records and reconciliations.
  • Preparing financial summaries and performance reports.
  • Supporting organised financial decision-making.
"Strong foundations make lasting growth possible."
Yukta Sood, Head of Fashion, Brand and Marketing at Saint Elan7
Creative Direction Yukta Sood
03
Fashion, Brand & Marketing

Yukta Sood Head of Fashion, Brand & Marketing

Yukta Sood helps shape the visual identity and fashion direction of Saint Elan7. With a focus on emerging trends, carefully curated collections and consistent brand communication, she contributes to the way the brand presents its style and personality.

Areas of Responsibility
  • Conducting fashion and trend research.
  • Curating collections aligned with the brand vision.
  • Managing styling, fashion presentation and product aesthetics.
  • Developing and maintaining the brand's visual identity.
  • Recommending products, styles and collections.
  • Managing brand communication and social media presence.
  • Planning content, campaigns, photoshoots and creative activities.
  • Coordinating brand collaborations and partnerships.
  • Maintaining consistency across digital and customer-facing channels.
"Every detail tells a story. Every collection creates a feeling."
Neha Sood, Head of Client Experience, Sales and Operations at Saint Elan7
Customer Experience Neha Sood
04
Sales & Operations

Neha Sood Head of Client Experience, Sales & Operations

Neha Sood focuses on the customer journey and the operational details that make shopping with Saint Elan7 more seamless. From enquiries and order coordination to delivery and after-sales support, her role helps keep customer service and everyday operations organised.

Areas of Responsibility
  • Managing customer relationships, enquiries and service support.
  • Coordinating orders and understanding customer requirements.
  • Working with suppliers on incoming and imported stock.
  • Verifying product quantities, sizes, colours and details.
  • Coordinating inventory records and stock updates.
  • Supporting deliveries, returns, exchanges and replacements.
  • Supporting sales and order management through fulfilment.
  • Coordinating daily operational activities.
"Thoughtful service makes every shopping experience more personal."
The Saint Elan7 Philosophy

What Defines Our Approach

Thoughtful Curation

Collections selected with attention to style, versatility and the details that make each piece special.

Timeless Elegance

A considered approach to fashion, bringing together refined aesthetics and effortless everyday style.

Personal Experience

A customer-focused approach that values helpful service, thoughtful guidance and a seamless shopping journey.

Discover Saint Elan7

Designed for Your Style.
Curated for Your Story.

Explore a considered collection of contemporary womenswear designed to bring a little more elegance to every day.

Explore the Collection

Whether you embrace classic elegance, modern minimalism, or effortless sophistication, Saint Elan has something for every style. Our thoughtfully curated collection is designed to complement every personality and occasion.

Customer Support

Customer Support

Let’s get in touch

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